Case Study:
The Field Guide
A Fresh Take on Seasonal Marketing
Case study
The Field Guide is a vibrant, seasonal publication created to inspire and engage readers with beautifully curated content. Designed for Nugget Markets, each edition focuses on unique themes like Spring Brunch, Summer Indulgence, and Healthy Living. The bold imagery, inviting layouts, and playful typography deliver a dynamic balance between visual appeal and functionality.
My Role: Graphic Designer
As the graphic designer for this project, I was responsible for the overall visual direction, including layout design, typography, and photo integration. My goal was to craft a visually compelling and cohesive brand experience that resonated with the audience across all editions.
